The BIG Problem with Your Podcast Guesting Strategy (& Your Simple 5-Step Solution) | Kelly Mosser (Host, The Aligned Success Show) | Ep 74

Think about this: the attention span of an Instagram user is about 2.7 seconds... but 80% of podcast listeners will finish an ENTIRE podcast episode once they hit play! That means that when you guest on a podcast that speaks to your DREAM clients, you're tapping into a highly targeted and captivated audience, who's leaning in to hear what you have to say. Not only that, but 60% of listeners have purchased something from a podcast ad (hello action-takers)! Even if you haven't yet launched your own podcast, are you prioritizing guesting on podcasts as a strategy to grow your business? If so, have you been doing it all wrong? EEK! Tune in to find out!

Kelly Mosser is a soulful business strategist with a decade of experience helping businesses from scrappy solopreneurs to Fortune 500s to make bank and change the world. She hosts the global top podcast The Aligned Success Show, which speaks to intuitive entrepreneurs and business owners who want to create more impact and financial freedom with alignment, ease and flow – and she also created the “Hell Yes Guest” method, which helps hidden gem experts transform into paradigm-shifting leaders by lovingly leveraging existing audiences. She’s a rescue dog mom, a chocolate chip cookie enthusiast, and a champion for woman-owned businesses!

Make the most out of your guesting experience with this 5-step strategy:
1. GOAL: Start with your end goal
2. CTA: Decide on a relevant/congruent/irresistible CTA
3. CONTENT: Figure out what content you can share that leads perfectly into that "next step CTA"
4. AUDIENCE: Define what audience this content and CTA is for
5. PODCASTS: Pitch to the shows that this audience is listening to

CONNECT FURTHER WITH KELLY:
Website: https://kellymosser.com
Podcast: https://apple.co/3Qqchyt
IG: https://www.instagram.com/kelly.mosser
Masterclass: https://kellymosser.com/masterclass
Hell Yes Guest (code: ANGIE for $50 OFF!): https://kellymosser.com/course

CONNECT FURTHER WITH ANGIE:
Podcast: https://www.yougetwhatimsaying.com
Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbY
Social Media: https://beacons.ai/theactualangie/socialmedia
Contact: yougetwhatimsaying.podcast@gmail.com
Monetize Your Podcast: https://beacons.ai/theactualangie/monetize
Support the Show: https://www.buymeacoffee.com/yougetit/membership

ADVERTISE ON THE SHOW:
To inquire about host-read ads or to become the show’s next Presenting Sponsor, please send an email to yougetwhatimsaying.podcast@gmail.com.

EPISODE CREDITS:
Podcast Logo: Abby Murdock
Podcast Cover Photography: April Bowers Creative

BE ADVISED:
Formerly titled Podfluencer Society (for before that, 4 Things For Your Podcast), episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at yougetwhatimsaying.podcast@gmail.com if you cannot find what you are looking for.

The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise.

Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."