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If your podcast is still in the growth phase like mine, you need to get creative to package sponsorship deals with brands - and oftentimes, including social media promotion in addition to your host-read ads will help to seal the deal for a rate that...
If your podcast is still in the growth phase like mine, you need to get creative to package sponsorship deals with brands - and oftentimes, including social media promotion in addition to your host-read ads will help to seal the deal for a rate that feels aligned for everyone involved. BUT... one of the biggest challenges most social media influencers face is pricing their work. The creator industry (while massive) is still a newer one, and with no real pay standardization, it can be a little bit of a struggle to come up with the right rate. In this episode with full-time creator Austen Tosone, we dive into her simple 5-step process for determining how much you should charge for the social media content you create for brands. Why? So that you can charge what you're worth with confidence and provide the high-quality, personalized experience that will lead to high-quality sponsorship fees brand reps coming back to you for repeat business!
Austen Tosone is a full-time fashion and beauty content creator and consultant based in New York City. After launching her blog in 2012 and continuing to create content consistently while working as a magazine editor and a content director, Austen built up her platforms and quit her 9-5 job to go all-in on content creation in April 2021. As a creator, she's partnered with brands like The New York Times, Kohl’s, Glossier, Walmart, HelloFresh and more on sponsored content and has been quoted in outlets like Business Insider, Forbes, Business of Fashion, and Adweek discussing the business of influence. Austen is passionate about teaching micro-influencers to value their work, build their dream audience, and make sustainable income from creating content.
CONNECT FURTHER WITH GUEST:
Website: https://austentosone.com
Instagram: https://www.instagram.com/austentosone
YouTube: https://www.youtube.com/c/austentosone
Financially Preparing To Be a Full-Time Content Creator (YouTube Video): https://youtu.be/-vxMuwjkFug
5-STEP PROCESS BREAKDOWN:
1. RATE SHEET: menu of services
2. UNIQUE VALUE-ADD: experience and equipment
3. PRICE VALIDATION: market research
4. CAMPAIGN FACTORS: usage rights and exclusivity
5. UPSELLS: increase package deliverables and fee
CONNECT FURTHER WITH ANGIE:
Podcast: https://www.yougetwhatimsaying.com
Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbY
Social Media: https://beacons.ai/theactualangie/socialmedia
Contact: yougetwhatimsaying.podcast@gmail.com
Monetize Your Podcast: https://beacons.ai/theactualangie/monetize
Support the Show: https://www.buymeacoffee.com/yougetit/membership
PARTNER:
This podcast is recorded using Riverside. Get 15% OFF your subscription at Riverside.fm using code: ANGIE
ADVERTISE ON THE SHOW:
To inquire about host-read ads or to become the show’s next Presenting Sponsor, please send an email to yougetwhatimsaying.podcast@gmail.com.
EPISODE CREDITS:
Podcast Logo: Abby Murdock
Podcast Cover Photography: April Bowers Creative
BE ADVISED:
Formerly titled Podfluencer Society, episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at yougetwhatimsaying.podcast@gmail.com if you cannot find what you are looking for.
The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise.
Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."
